Marketing Matters
Integrated Marketing
~ or ~
How to Market Your Business Most Effectively.
- Are you looking to start or expand your business?
- Are you looking to revitalize and further market your business?
- Do you want to increase sales and leads?
- Do you want to tell the world about your new product or service?
- Have you heard enough of the hype and are you now ready for some real answers... real results?
There's an old story that explains the many aspects of marketing better than most textbooks — and takes much less time to read...
If the circus is coming to town and you paint a sign on the side of your barn saying "Circus Coming to Fairground Saturday," that's Advertising.
If you put the sign on the back of a penguin and walk it into town, that's Promotion.
If the penguin walks through the mayor's flower bed, that's Publicity.
If you get the mayor to laugh about it, that's Public Relations.
If the people come to the circus, you answer their questions and show them what a good time they can have by spending money at the circus, and they do, that's Sales.
All of the subjects touched on above fall under the broad heading of Marketing.
No matter how great your circus, products, or services —
When it comes to business
—
It's Marketing
that Matters.
If you're like thousands of people searching for straight answers to business marketing questions, information is everywhere. In fact, maybe too much information. Lately, Google lists 506,000,000 search results alone for the term "web marketing," and another 371,000,000 search results for "internet marketing."
In these days of financial uncertainty, with most economic indicators pointing down, an all too common mistake is to cut back on marketing budgets, thereby guaranteeing that your business will follow the millions of others to failure and defeat. At Shenandoah Marketing Services we see the current business climate as a challenge to prove once again the incredible power of the Internet and what excellence in research, conceptualization, planning and execution can achieve in terms of maximizing return on investment (ROI) even in troubled economic times.
With so much information available, much of it conflicting, it's difficult and time-consuming, to read all the books, scan all of the marketing websites, read the mountains of literature published by private and government organizations, pertaining to the marketing of a business and have any idea as to where to begin. There is precious little clear-cut information about what kind of plan you need to successfully market your business, the techniques and skills required, and how much it will cost — in terms of time and resources.
We, like you, are small business people, working to do the best job we can with the resources available.
It is our hope that what you find on this site, as well as our personal interaction, will help you cut through all of the hype and learn how to market your business most effectively.
- How can I receive the highest return on my investment in advertising?
- How can I build my success, one step at a time?
- What tasks can I reasonably expect to do on my own?
- How do I go about doing those tasks most effectively?
- Which areas might it be beneficial for me to hire an expert to help in the planning and implementation of your marketing efforts?
- Once I know what needs to be hired out, how do I evaluate and decide on the best people to do the work?
Whatever your Advertising, Promotion, Publicity, Public Relations, Sales, or planning needs . . . Shenadoah Marketing Services has answers for you. We offer years of front line, hands-on experience in all aspects of marketing with a passion for thinking outside the box, and an eagerness to go the extra mile where our clients are concerned.
Penguins Optional
